Website Quality Factor

It is undeniable that the website is one of the tools that is needed for the development of a business in today's era. In this digital era, websites make an institution, both for-profit and non-profit, more easily recognized by many people. Not only that, but you can also use the website for personal purposes, such as personal branding and so on.

However, whatever mission you carry on your website, will not be achieved optimally if the website is of low quality. Therefore, a webmaster must understand the factors that can affect the quality of the website. Of course, so that website owners can achieve the goals that have been set.

Then, what are the factors that can affect the quality of the website? Let's discuss further.

Factors Affecting Website Quality

There are many factors that can affect the quality of a website, these factors can be conditioned even before we create the website. But you don't need to worry, a website that is already running can be optimized so that its quality increases. Well, here are the factors that affect the quality of the website.

1. Hosting or Server Specifications Used

A website needs a server to run. Be it servers such as hosting, virtual private servers (VPS), and other types of servers. The specifications of this hosting or server really support the performance and quality of a website, you know.

Simply put, hosting is like a land where we build a building, and a website is a building that will be built on that land. The better the soil, the stronger the building, right? Therefore, in order for your website to be of high quality, you must choose the best hosting.

A good hosting server generally has a high level of security, state-of-the-art storage media such as Solid State Drives (SSD) and the latest technologies. All of these technologies will make the website accessible quickly thereby increasing the value of Search Engine Optimization (SEO). That means, your website can perform well in search engines and can bring in many visitors or prospects.

2. System and Framework Used

Did you know that a website can be created in various ways? You can use a content management system (CMS) such as WordPress, Joomla, Drupal, and so on to build a website. In addition, you can also build websites from scratch using frameworks such as CodeIgniter, Laravel, Vue.js, and so on. The selection of this system and framework greatly affects the quality of the website.

Basically, all systems and frameworks can be used to build a quality website, it's just that you need to match which one suits your website type. Using WordPress CMS as a popular CMS is the easiest option in building a website, because this CMS is very easy to learn and has a variety of plugins that have many needs.

3. Website Design (UI/UX)

Another factor that affects the quality of a website is the design of the website itself. Speaking of design, of course, the two terms user interface (UI) and user experience (UX) must be included. In making a quality website, we must consider these two things.

UI focuses on the appearance of the website that is visible to the user's eye. The beauty and comfort of the appearance or design are very taken into account in this UI. Make sure your website has an attractive appearance. While UX focuses on user satisfaction when visiting or using your website. There are times when The UI of a website is good, but the UX is bad.

Beautiful design alone is not enough, it must be followed by ease for users to use it. That means all website elements must be arranged in terms of placement and function, right? Starting from the navigation to pages such as About, Contact, and so on. Subscription form or whatever is needed.

4. Content Quality

Content is the lifeblood of a website, it is even commonly understood that content is the king or content is king. A website will be useful if the content in it is of quality. Therefore, website owners should pay extra attention to this content.

Then, what can be done so that the site has quality content?

The first thing we can do is research ideas or content keywords related to the business or niche of our website. After that, make sure you post content that adds value to readers.

Preferably, the content is also optimized using SEO techniques to be attractive to readers and attractive to search engines as well. You can also apply copywriting, hypnotic writing, or other techniques such as soft selling and story telling.

5. Repair and Routine Maintenance (Maintenance)

In addition to all that has been mentioned above, another factor that can affect the quality of a website is whether or not regular repairs or maintenance are carried out. However, information technology continues to evolve. The programming language used to build a website is also constantly being developed, which means website owners must maintain their site regularly.

Examples of this maintenance can be in the form of system updates, bug fixes or cracks, security enhancements to feature enhancements.

6. Security

The security aspect, however, cannot be separated from the quality value of a website. Especially in this modern era, Google as the largest search engine prioritizes websites with Secure Socket Layer (SSL) is the best position on the search results page or SERP. Websites that have high security can also maintain user data properly.

There are various security features that you can embed on a website. In addition to the default security features on hosting such as Imunify360, you can also add various security features such as login restrictions to prevent brute force attacks and so on. So, make sure your website is safe.

Conclusion

In the end, a quality website cannot just exist, it must be built in such a way by considering various factors that affect the quality of the website that we have reviewed earlier. You can start by choosing to host with high performance and security for a quality website.